I believed that there was an opportunity not to use dangerous
flavor enhancers (MSG) in food and to make a successful restaurant or food
manufacturing business using safe and delicious ingredients.
The unmet need: Food that is not highly processed,
fresh and delicious that is easily available
Who has the need: Every person that eats food
Where did the need come from: The human need for food
What is being done to meet the need: Many companies
are attempting to meet consumer demand for healthier food choices. Some of
these companies are: Dave’s Killer Bread, Hope Hummus, Kashi (cereal), Halo Top
(ice cream), Safe Catch (tuna), Ripple Pea Milk, GT’s Kombucha, Amy’s Kitchen
(canned soup), Hippeas (chickpea puffs).
In my interviews I was able to find out that people
obviously wanted food that was safe to eat. The individuals I questioned all
have lived on an island for a good portion of their lives, so fresh non-processed
food was common for them to enjoy because they could grow some of their own.
However, one has lived here in the States for many years and understands how
difficult it is to get food like he had as a child. Eating healthy is a basic desire for those who are health conscious.
Taste is also important along with price. But the healthier
the food, the more expensive it is. One person I interviewed does not eat meat
at all and has not done so for many years. She is well into her 70’s and has
only one semi-serious condition that she deals with on a regular basis. When
they visit the U.S., they make sure to purchase a lot of fruit and vegetables. One
person like bread a lot, so some of what he eats may not be the best for him.
I believe that an opportunity to create good, healthy food still
exists, but it is difficult to executive. Sourcing from non-GMO and environmentally
friendly vendors could be a tough task. Local sourcing would probable work
better, creating a national brand may be a little more difficult. An
entrepreneur with designs to make a niche product on a regional basis may do well.
Hey Lamar,
ReplyDeleteI really enjoyed reading your post because I feel as if I truly resonate with this. My junior year of high school, I took it upon myself to really watch what i put into my body and overall just change my lifestyle a bit with respect to diet. I think there is a great need for this because it is very difficult to find clean, non-processed food. I spent a lot of time in my life growing up in my grandmothers farm in central Ukraine. 90% of what we ate came from the massive garden where we grow all of our fruits and veggies, and a lot we would make from the garden. Going back and forth between Ukraine and the states, the difference in the quality of the food is just unreal. I can almost taste how processed the food here in the US actually was.
Thanks, Gracie. As a boy I lived in Georgia and had a chance to taste real food. It's hard to find today.
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