18A - Create a Customer Avatar

The Perfect Avatar (Under-65)

Gender: Female

Age: 51-63

Marital Status: Divorced or Single

Family Status: No Dependents

Smoker: No

Occupation: Retail sales, receptionist, caregiver

Self-Employed: No

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 14-17K/year

Regular income tax filer

Or

The Perfect Avatar (Receiving Disability)

Gender: Male or Female

Age: 26-64

Marital Status: Divorced or Single

Family Status: No Dependents

Smoker: Not important

Occupation: None

Self-Employed: No

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 0-16K/year

Current Coverage: New to Medicare (Parts A&B) 4 months from now

Or

The Perfect Avatar (Self-Employed)

Gender: Male or Female

Age: 26-64

Marital Status: Married

Family Status: Dependents

Smoker: No

Occupation: Not important

Self-Employed: Yes

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 300+ % of FPL, based on size of family

Regular income tax filer

The Perfect Avatar (65 and over)

Gender: Male or Female

Age: 65 and over

Marital Status: Divorced or Single

Smoker: Not important

Occupation: None

Self-Employed: No

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 0-16K/year

Family Status: No Dependents

Turning 65 within 3 months of lead generation

I wanted to start with the demographic information in creating a customer avatar. This is the most important information for sales purposes. Now, as far as the lifestyle I envision my perfect avatar having, well I see a woman who is approaching age 65 who cares about her health. She eats yogurt (sugar-free and no artificial sweeteners) with fruit and oatmeal for breakfast. She has salads and fish for lunch and steamed vegetables with wild rice for dinner.

She walks 2-3 miles 4-5 times a week. She is within 5-7 lbs. of her ideal weight for her height. She doesn’t smoke and drinks red wine occasionally. She watches the Hallmark and Lifetime channels consistently. She enjoys potting and gardening and cooking at home. Her favorite books are the Bible and To Kill a Mockingbird. She has several grandkids who live nearby. She owns a blue 2011 Toyota Camry with low mileage. She is not wasteful with her money buying frivolous things, but will readily spend money on quality.

She lives with her husband and they have a modest income. She is comfortable wearing sandals or athletic shoes with shorts and a knit top. She keeps up to date on the latest trends and is proactive when it comes to solving problems. She is gracious when speaking what is on her mind. She is a registered Republican but does not vote on party lines.

I share some of the same traits with my perfect avatar. I don’t smoke and I do drink red wine on occasion. My favorite book is the Bible, and I am registered Republican who does not vote party lines. I am proactive when it comes to solving problems.It is not a coincidence that my customer avatar shares some of my qualities. I know what type of customer I prefer to service, I am looking for a specific customer. My main concern is to find someone who will take responsibility for their health.