19A - Idea Napkin No. 2

My talents and skills lie in networking and teaching complicated concepts in a simple and clear way. So basically, I am an educator. I am passionate about people knowing what their options are when it comes to access to affordable and effective healthcare. My business concept is very simple. I want to be a resource for reliable information on healthcare issues that directly impact the end user. By providing information, I will connect with my members and show them alternatives that may work better for them and improve their current situation.

Many people need treatment for a variety of services and many times have no money or limited resources and need information on how to get help. I can do a Needs Analysis and direct them to resources that match their needs. I am offering my services to any individual or company that is interested in better healthcare outcomes.

Here is a list of key demographic information that describes my preferred customer:

Preferred Customer (Under-65)

Gender: Female

Age: 51-63

Marital Status: Divorced or Single

Family Status: No Dependents

Smoker: No

Occupation: Retail sales, receptionist, caregiver

Self-Employed: No

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 14-17K/year

Regular income tax filer

Preferred Customer (Receiving Disability)

Gender: Male or Female

Age: 26-64

Marital Status: Divorced or Single

Family Status: No Dependents

Smoker: Not important

Occupation: None

Self-Employed: No

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 0-16K/year

Current Coverage: New to Medicare (Parts A&B) 4 months from now

Preferred Customer (Self-Employed)

Gender: Male or Female

Age: 26-64

Marital Status: Married

Family Status: Dependents

Smoker: No

Occupation: Not important

Self-Employed: Yes

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 300+ % of FPL, based on size of family

Regular income tax filer

Preferred Customer (65 and over)

Gender: Male or Female

Age: 65 and over

Marital Status: Divorced or Single

Smoker: Not important

Occupation: None

Self-Employed: No

Employer Health Coverage Qualified: No

Health Status: Poor (overweight, taking several expensive medications, insulin dependent, post-menopausal)

Income: 0-16K/year

Family Status: No Dependents

Turning 65 within 3 months of lead generation

One of the most important keys to the success of my venture is that the consumer does not need to pay an upfront cost to receive the information. My company can contract with an agency or product manufacturer or supplier to generate the revenue necessary for operations.

People care about their health. When someone doesn’t feel good, they are very interested in finding a solution in order to feel better. So, I can meet someone at their point of pain. My core competencies include compassion and the ability to connect different parties together in order to achieve an objective.

In reviewing my business concept, I had to make a big change when it came to revenue generation. I am going to keep my future insurance agency separate from the COHA marketing company. So, COHA will not have direct contracts with the same companies that the insurance agency does. Changing the revenue model was a big deal. So, I will reach out to companies to market products and services that are health related, and not necessarily insurance such as ED medication and health supplements. I can obtain permission from the consumer to share information concerning healthcare options and pass the information to the insurance agency.

I did not receive any feedback from fellow students.