20A – Growing Your Social Capital

Adam Odessky (Domain Expert), Co-founder and & CEO of Sensely

Adam Odessky has over 15 years-experience in the fields of technology and speech recognition. He has BS in Computer Science from the University of Illinois, Urbana-Champaign and an MBA from the University of San Francisco. Adam has worked at Oracle, Microsoft and Orange and holds several provisional patents in the areas of healthcare, security, telecommunications and augmented reality. 

Sensely was founded by Adam Odessky and Ivana Schnur with the belief in artificial intelligence as the next frontier in healthcare. Sensely is a digital health company powered by an avatar-based, empathy-driven clinical platform that helps clinicians and patients better monitor and manage their health. The Virtual Health Assistant is equipped with a set of remote diagnostic tools and leverages natural user interfaces to facilitate the assessment of a patient’s condition and provide insights for meaningful follow-up. Sensely provides access to high quality medicine by bringing back old-fashioned house call enabling billions to live better and thrive.

I found Mr. Odessky online doing a little research while looking for the top healthcare experts. His name came up and I read about his company and what is he trying to do is very interesting. I asked for information concerning the delivery structure of healthcare and how it works. I believe his input could really help me succeed in my business because he has built a system that allows for direct interaction with patients while providing information on resources available.

Joseph Anselmo (Market Expert) Senior Director of Broker Sales-Florida, WellCare Health Plans, Inc.

With over 20 years-experience in the Medicare Advantage segment of the insurance industry in Florida, Joseph currently manage the broker distribution channel for WellCare Health Plans, Inc. WellCare is a subsidiary of Centene Corp. that provides provides managed care services primarily through Medicaid, Medicare Advantage and Medicare Prescription Drug plans for more than 6.3 million members across the country. His specialties include: Medicare Advantage sales and marketing, training and community outreach.

I have personally known Mr. Anselmo for 6 years and I have attending many of his training meetings. He is a valuable resource when it comes to staying compliant and following CMS guidelines for agents and brokers. He has already assisted me by providing direction and information that I need in order to successfully market to the senior market. In the future as I grow, I intend to lean upon his expertise to make sure that any employees of COHA are properly vetted and trained for their assignments.

Derek Ciocca (Supplier) Chief Marketing Officer, Digital Blueprint Marketing

Derek started his business career as an intern at the GNC world headquarters in Pittsburgh where he "climbed the corporate ladder" so to speak.  He would end up managing a portfolio of brands, including the GNC house brands, for the 5,000 corporate stores. Derek would leave and take a chance on a start-up sports nutrition brand, Ronnie Coleman Signature Series, where 7 years later he is currently the Chief Marketing Officer. Derek decided to immerse himself in the digital world and learn its intricacies the old-fashioned way...by just doing it himself, failing and learning from those experiences. He now runs the entire digital strategy from planning to implementation in his current role as well in a consulting role for other large companies. 

One day, last year, a friend and I were hanging out and we noticed this nice car. As we were admiring it, the owner walked-up and we struck up a conversation. I we found out that he was an internet marketer and a relationship began.

We contact usually by email, and I asked for suggested reading material on digital marketing. He has already explained some of the basics such as Google Analytics and SEO optimization. I plan on using his services to develop a website and funnel systems to generate leads for insurance sales.

To me, this assignment is one of the most practical ones we have had in class. It has made me think about how to ask for help and to identify those who could assist me in accomplishing my goals. I am used to networking and don’t have a problem taking with someone who has knowledge I need. However, emailing someone I don’t know is not my usual MO. So, I plan on getting more comfortable with establishing business relationships from afar.